The ads aren't the problem.
I help 6-figure coaches and consultants turn around their ads, own their revenue source, and join the 7-Figure Club.
9x MDRT
Top of the Table insurance advisor client
(Thomas Chan, Canada)
2 Comma Club
Award-winning ClickFunnels client
(Single-funnel revenue over $1M)
Published author
Kiss My Ads — the case against most Facebook ads advice
(Available on Amazon)
When ads stop converting, the ads are almost never the problem.
Most ad experts are trained to optimize what happens inside the ad account — CTR, CPM, bidding strategy. So when your campaigns stop working, they tune the ad account.
And nothing changes.
Because the breakdown rarely happens in the ad account. It happens in three other places:
- The offer — what you're selling, and how it's presented
- The audience — who you're selling to, and how you're speaking to them
- The funnel — how you use friction for or against you
Or all three at once.
That's why I stay out of your ad account. The work I do lives in the three places that actually matter.
Kiss My Ads
The case for why most Facebook ads advice makes your campaigns worse, not better.
After spending $50,000 of my own money on failed campaigns — and then running marketing infrastructure for seven-figure clients — I wrote down what I actually learned.
Kiss My Ads is what I wish I'd read in 2020. No tactics. No "7-step formulas." No ad account logins.
Just the argument for why the ads industry is pointed at the wrong problem, and what to do instead.
Get the book on Amazon →I'm Jay Tiew. I figure out what's actually broken.
For the last decade, I've run marketing infrastructure for coaches, consultants, and high-ticket operators — including 9x MDRT / Top of the Table advisors and 2 Comma Club award recipients.
Before that, I spent $50,000 learning the hard way that most ad advice is pointed at symptoms, not causes.
What I figured out — and what every client of mine has benefited from — is that when ads stop working, the answer almost never lives inside the ad account. It lives in the offer, the audience, or the funnel.
I work with a handful of six-figure coaches and consultants at a time. The ones who benefit most have tried the obvious fixes, burned money they shouldn't have, and are ready to find the root cause before spending another dollar.
If that's you, let's talk.
Jay Tiew
Ad Profit Strategist
Apply for an Ad Profit Finder call →